Branding as Recipe for the Future Success of Asian Businesses

Author of “Asian Brand Strategy” Martin Roll gave a presentation on Branding in Asia at NUS Business School on 5 April 2010.

On Monday (05 April), the NUS MBA Marketing Club welcomed Martin Roll, a business and brand strategist, for a presentation about “Business & Brand Leadership” in the beautiful new Mochtar Riady Building. Martin (INSEAD MBA alumnus) is a thought-leader on value creation through brand equity and the author of the book Asian Brand Strategy which was named one of the “Best Business Books 2006” by Strategy+Business magazine.

In an inspiring and interactive session, Martin started his talk by asking the participants to name leading Asian brands. After several minutes of discussion, the 45-strong group of full-time MBA students, faculty members and guests from the corporate world agreed that there are only a few leading global Asian brands – if we exclude Japanese brands as well as some brands from South Korea such as Samsung and LG.

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CONSULTANT UNPLUGGED 2010 – A Confluence of Ideas

consultant unplugged nus mba career

Lee Pak Kiong from the Consulting Club talks about their flagship event of the year, Consultant Unplugged 2010. 

“This is going to be a busy day.” I was talking to Caleb from the MBA office after picking up some things from him. It was the afternoon of 17th March 2010, the day the MBA consulting club’s flagship event was held. Consultant Unplugged, as the event is called, is the Consulting Club’s main event this year and there have been active preparations for it in the past few months. Indeed, today will be the busy day where all these preparations will turn to fruition.

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KM Club Event CEO Speak

nus mba knowledge management club -insight infrastructure event

The NUS MBA Knowledge Management club hosted Udhay Mathialagan, Founder and CEO of Insight Infrastructure, Singapore to come talk to the MBA cohort. Mr. Mathialagan has extensive experience in the telecom infrastructure industry and shared his experiences as an entrepreneur and a CEO.

Mr Mathialagan talked about how he started the company and their initial plans for growth.The company constructed many telecom towers in the North-Eastern region of India which is considered a difficult region to do business in primarily because of the lack of infrastructure and adverse socio-political conditions. After successful operation for a couple of years, the company has now been sold off.

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The first Li Ka Shing Professor of the LKY School of Public Policy

‘Hello Mr. Morgan Freeman, can I have your autograph please?’

The auditorium echoed with uproarious laughter as Mr. Kofi Annan related this amusing incident when he was staying incognito in a remote Italian hamlet, after his retirement as the UN Secretary General. Mr. Annan relates, ‘I had gone to the local bar, hoping that no one would know me here. But when this Italian man came over to me from his table, I was afraid I had blown my cover. I was only too happy to play Morgan Freeman after he said that’.

Mr. Annan is the first Li Ka Shing Professor at the Lee Kuan Yew School of Public Policy, a tremendous honour for the school and for NUS. This was his first public talk, held at the University Cultural Centre Hall, NUS on 26th February 2010, and as NUS MBA students, we had special seats reserved for us. The topic of the day was Asia and Africa: Past Lessons; Future Ambitions.

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CSR-Kaleidoscope

Jenny Costelloe, President of the Nanyang Business School-CSR Club shares her experience and key takeaways from the CSR Kaleidoscope Conference 2009.

I’ll be honest; I went to the Kaleidoscope 2009 event with mixed expectations: was this going to be yet another presentation on corporate “do-gooding” and donations, or would the NUS Social Impact Club be able to demonstrate a similar interpretation of CSR to my own (which I’ll explain later)? I’m pleased to say that from start to finish, the conference content was a careful balance of “the what, the how and the why” of CSR – and not a single mention of a big cheque!

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