Behind the Scenes at Cerebration Case Competition 2009:
Over 500 teams from 120 universities across 5 continents! It does not get bigger than this! So what does it take to organise the world’s biggest business case competition? Abhishek & Shreya from Team Cerebration write…
Conceptualized about 6 years ago as an NUS MBA flagship event, Cerebration has come a long way and now boasts of being the biggest business case competition in the world. So what is it that goes behind making it so big?
Duke BD Ventures, the winning team from Duke University’s Fuqua School of Business about their experience at Cerebration 2009 – a case competition to be remembered.
Team: Duke BD Ventures
Team Members: Anupam Bhandari, Bobby Brenman, Kyle Gardner, Vishal Patel
Institute: The Fuqua School of Business, Duke University
It was an honor to represent Duke University and The Fuqua School of Business at Cerebration 2009. The competition was a fantastic experience, a capstone event in our MBA education. Throughout the competition rounds we learned a great deal about the online travel industry and the Asia Pacific market as we evaluated the strategy, marketing, financials, operations and technology of Asiatravel.com. The whole process was thoroughly engaging and rewarding, especially as we were able to provide a growing firm with a set of actionable recommendations. Cerebration provided a wonderful opportunity for us to come together as a team and apply our classroom knowledge to a real-life setting.
Participants: Artem Boltyenkov , Arpit Sharma and Samir Varma
Institute: L. N. Stern School of Business, New York University
“Cerebration 2009”, as rightly said, is the biggest battle of minds. Six very talented teams out of five hundreds from top esteemed business schools from all over the world are invited to Singapore to compete for the top spot. The teams are intellectually challenged to augment the global dreams of the three Asian companies headquartered in Singapore by providing recommendations on growth opportunities.
Participants: Anant Kumar, Ankush Grover, Ashutosh Mishra, Pallavi Kheria
Institute: Shailesh J. Mehta School of Management, IIT Bombay
They claimed “Then Cerebration has it all for you” and they proved it does. Cerebration 2009 truly delivered on its promise, from a wonderful planning to the final execution of the event. A thoroughly mesmerizing event with some wonderful get-togethers, organized by an ever-cheerful team, made our stay even more enjoyable.