Cerebration 2009: Battle of Mind, Matter and Mettle

Behind the Scenes at Cerebration Case Competition 2009: 
Over 500 teams from 120 universities across 5 continents! It does not get bigger than this! So what does it take to organise the world’s biggest business case competition? Abhishek & Shreya from Team Cerebration write…

Conceptualized about 6 years ago as an NUS MBA flagship event, Cerebration has come a long way and now boasts of being the biggest business case competition in the world. So what is it that goes behind making it so big?

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The Leaders – Next in Line: UCLA Global Business Leadership Case Competition

From left: Megha Mittal, Karla Hotchkiss, Richard Rubnan, Saurabh Kaushik & Apurbakanti Mukherjee

The NUS MBA Team won runners-up position at the UCLA Global Business Leadership Case Competition 2009. They share their experience here.

We kept looking at our watches, waiting for 4:15 pm, but it seemed like time had come to a standstill. We were in sunny Los Angeles representing NUS Business School at the UCLA Global Business Leadership Case Competition. The results for the preliminary stage were to be announced at 4:15pm and four out of the twelve teams from top MBA schools worldwide would make it to the next round.

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Cerebration 2009 – The Grand Champions

cerebration 2009

Duke BD Ventures, the winning team from Duke University’s Fuqua School of Business about their experience at Cerebration 2009 – a case competition to be remembered.

Team: Duke BD Ventures

Team Members: Anupam Bhandari, Bobby Brenman, Kyle Gardner, Vishal Patel

Institute: The Fuqua School of Business, Duke University

It was an honor to represent Duke University and The Fuqua School of Business at Cerebration 2009. The competition was a fantastic experience, a capstone event in our MBA education. Throughout the competition rounds we learned a great deal about the online travel industry and the Asia Pacific market as we evaluated the strategy, marketing, financials, operations and technology of Asiatravel.com. The whole process was thoroughly engaging and rewarding, especially as we were able to provide a growing firm with a set of actionable recommendations. Cerebration provided a wonderful opportunity for us to come together as a team and apply our classroom knowledge to a real-life setting.

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Cerebration 2009 – The Finalists Speak

cerebration 2009

Team: NYU-Stern-NJ

Participants: Artem Boltyenkov , Arpit Sharma and Samir Varma

Institute: L. N. Stern School of Business, New York University

“Cerebration 2009”, as rightly said, is the biggest battle of minds. Six very talented teams out of five hundreds from top esteemed business schools from all over the world are invited to Singapore to compete for the top spot. The teams are intellectually challenged to augment the global dreams of the three Asian companies headquartered in Singapore by providing recommendations on growth opportunities.

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Cerebration 2009 – The Finalists Speak

cerebration 2009

Team Bellwether
Participants: Anant Kumar, Ankush Grover, Ashutosh Mishra, Pallavi Kheria 
Institute: Shailesh J. Mehta School of Management, IIT Bombay 

They claimed “Then Cerebration has it all for you” and they proved it does. Cerebration 2009 truly delivered on its promise, from a wonderful planning to the final execution of the event. A thoroughly mesmerizing event with some wonderful get-togethers, organized by an ever-cheerful team, made our stay even more enjoyable.