Cerebration 2013: Bigger, Better and Bolder!

As an organizing committee member of one of the largest student-run MBA Case competitions happening on November 13-14, you might be wondering why am I writing this blog post when I should be busy finalising event details.

I felt the need to update you all and give you a peek into all the hype about Cerebration 2013. For those of you who still don’t know what Cerebration is (is there anyone who still doesn’t know?), Cerebration is the largest student-run MBA case competition organised by MBA students of NUS Business School. MBA student teams from all over the world compete to solve challenging business cases submitted by world leading organizations. After two qualifying rounds, top nine semi-finalist teams are flown to Singapore (with all-paid expenses). One winner is selected from top three final teams by judges and awarded SGD $10,000.

So, what is so special about this year’s Cerebration?

First off, we have a very impressive line-up of events mixed with networking opportunities for the participating teams with top executives of sponsor companies, the School’s faculty and students. For the semi-finals (to be held on Nov 13th) and finals (to be held on Nov 14th), nine teams selected across each of the three cases of the competition are being flown into Singapore.

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Kickstarting NUS Cerebration 2013

There are a few flagship events each year that bring the entire NUS Business School community together, and provide opportunities to network on a global level. For those of you who may not know, NUS Cerebration is one of them. Into its ninth year, this business plan competition attracted 724 registered teams involving more than 2100 MBA candidates from 81 schools and 16 countries around the world – of which 24 schools were from Top 50 global MBA programs in the year 2012.

Cerebration 2013 logo

NUS Cerebration 2013 is on its way and we can hardly wait. The teamwork, camaraderie, the excitement and sheer intensity of 700-and-counting entries pouring in from across the continents is indeed exhilarating. If you want to get a glimpse of this energy and excitement we’re talking about, we have a few links below to get you started:

  1. Check out what past NUS Cerebration finalists (here and here) and winners have had to say about their experience.
  2. Watch this short video of last year’s grand finals at the National University of Singapore.
  3. Scroll down the list of participating schools in the past editions of NUS Cerebration.
  4. Feast your eyes on last year’s photos.

Also: wondering what to expect at NUS Business School or what to do in Singapore if you win an all-expenses-paid trip there? No worries. The NUS MBA blog has got you covered. Stay tuned for more updates on NUS Cerebration as the competition draws closer, and visit the NUS Cerebration website, Facebook page, and Twitter.

Cerebration 2011


2011 cerebration case competition
NUS Business School – Cerebration 2011
Photo credits: Wai Keat Tan, Full Time MBA student

Sindhura Sunkara talks about the 2011 Cerebration Case Competition: the largest business plan competition in the world with 575 participating teams from across the globe. 

It all happened here at NUS on a starry October night. The stars descended from business schools across the globe from London, Canada, China and India. 575 teams enrolled in the competition from business schools all over the world with only 6 teams making it to the final round. They came to share their spark (idea) – to compete in a unique business plan competition. They demonstrated exceptional team work, creativity, and presented facts and analysis based on thorough research. They went through several rounds of presentations, grilling question and answer sessions and at the end emerged winners of prizes worth SGD20,000. Not to mention the applause and respect from industry experts, judges and fellow MBA students and an experience of a lifetime.

Celebrating Cerebration

cerebration case competition 2010

Cerebration Case Competition. 

Organization Span: 8 months. 

Annual Participation: About 500 teams from over a 100 business schools across the world.

Arguably one of the biggest business case competitions in the world. Probably one of the few B-school competitions of this scale driven entirely by the students. Definitely the biggest event organised by NUS MBA students.

Each year a few dedicated individuals take up the herculean task of continuing this great tradition started in 2005 by NUS MBA students. I had never heard of Cerebration before I came to NUS. But then I hadn’t heard of much else of the MBA world either; so as I sat there listening to the Cerebration 2009 orientation in my first semester I could not understand what the big fuss was about.

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Cerebration 2010 – Asia’s Global Business Challenge

Cerebration Case Competition 2010 saw three leading organizations with unique business challenges seeking innovative expansion plans! One common mission: to tap the best MBA talent of the world. Welcome to the Largest Business Plan Competition in the world…

Welcome to Cerebration 2010!

With close to 500 registrations from 115 Universities across 30 different countries, Cerebration 2009 was a remarkable achievement by the MBA students of NUS Business School. Cerebration has built a reputation for itself in the business school community, the world over and is now looked upon as a benchmark for all such events around the world. In its sixth year since inception, Cerebration now aims to elevate itself to the next higher orbit.

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