Cerebration 2011

 

2011 cerebration case competition
NUS Business School – Cerebration 2011
Photo credits: Wai Keat Tan, Full Time MBA student

Sindhura Sunkara talks about the 2011 Cerebration Case Competition: the largest business plan competition in the world with 575 participating teams from across the globe. 

It all happened here at NUS on a starry October night. The stars descended from business schools across the globe from London, Canada, China and India. 575 teams enrolled in the competition from business schools all over the world with only 6 teams making it to the final round. They came to share their spark (idea) – to compete in a unique business plan competition. They demonstrated exceptional team work, creativity, and presented facts and analysis based on thorough research. They went through several rounds of presentations, grilling question and answer sessions and at the end emerged winners of prizes worth SGD20,000. Not to mention the applause and respect from industry experts, judges and fellow MBA students and an experience of a lifetime.

2011 cerebration case competition
NUS Business School – Cerebration 2011
Photo credits: Krishan Kant, Full Time MBA student

The competition –Cerebration is a flagship event of the NUS MBA. It is entirely student run and is the largest business plan competition in the world, one where the business cases are real and relevant to the case sponsor. 8 months in the making, organizing the event is a feat in itself. It involved intense planning and coordination with the participants, case sponsors, and judges. All the lessons learned during the course of the MBA from marketing, finance, soft skills, networking, negotiation and logistics were put to great use. The entire cohort worked together as a team to make this a great event!

nus cerebration trip to lenovo
A trip to Lenovo with Cerebration teams
Photo credits: Krishan Kant, Full Time MBA student
cerebration case competition trophies 2011
Which team is going to bring home the Trophy?
Photo credits: Wai Keat Tan, Full Time MBA student
cerebration case competition finals 2011
Photo credits: Wai Keat Tan, Full Time MBA student
cerebration case competition judges 2011
Panelists
Photo credits: Wai Keat Tan, Full Time MBA Student
cerebration case competition judging panel 2011
Photo credits: Wai Keat Tan, Full Time MBA Student
cerebration case competition winners LBS 2011
Overall Winner – HarryHans from London Business School
Photo credits: Wai Keat Tan, Full Time MBA Student

Want to know who won? Check out more about Cerebration at http://bschool.nus.edu/Cerebration/2011/index.htm

Sindhura Sunkara (Indian)
Part Time MBA student, Class of 2015