Jenny Costelloe, President of the Nanyang Business School-CSR Club shares her experience and key takeaways from the CSR Kaleidoscope Conference 2009.

I’ll be honest; I went to the Kaleidoscope 2009 event with mixed expectations: was this going to be yet another presentation on corporate “do-gooding” and donations, or would the NUS Social Impact Club be able to demonstrate a similar interpretation of CSR to my own (which I’ll explain later)? I’m pleased to say that from start to finish, the conference content was a careful balance of “the what, the how and the why” of CSR – and not a single mention of a big cheque!

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