NUS Consulting Club invites guest speaker Prof. Jochen Wirtz to answer questions and share insights into the field of consulting.
Can an actuarial firm compete in the consulting space? Is it possible for a firm specializing in pension fund audits to extend its relationships with existing clients by offering consulting services?
NUS Consulting Club gathered to find answers to these questions two weeks back. The guest speaker was Associate Professor Jochen Wirtz (Academic Co-Director of UCLA-NUS Executive MBA Program).
Prof. Wirtz, in the classic case-method-teaching-style, asked us to come prepared with a case centered on ‘failed attempts of cross-selling”. The discussion began with “a-day-in-the-life-of-consultant” and then quickly moved to the case discussion in general.