Date: Thursday, 26th May 2016
Time: 6:30pm to 9.30pm
Venue: Harry’s Boat Quay, Level 2
Harry’s Boat Quay was the place to be on 26 May 2016 for our alumni interested in using digital marketing to increase their reach, boost branding and convert leads into customers. The fifth instalment of Mind My Business themed “Can Digital Marketing Really Work for My Business?” attracted alumni from a diverse mix of occupations and industries.
Attendees mingled over a buffet dinner and drinks, anticipating the evening’s learning. “I went to the last event and found it helpful,” said Noel Lee (BBA 2012). “Tonight is also helpful for me. We’ll get to learn about marketing strategies that we are not sure about.”
Noel’s business partner Ow Tai Zhi (BBA 2011) added: “We need to spread our message further. I’m hoping tonight will give us insights on how to do this.”
And insights there were in spades as guest speakers Vishesh Mittal (BBA 2013) from Plato Medical and Eugene Sim (BBA Hons 2006) from Conversion Hub took to the stage to present their knowledge from two different but interesting perspectives on digital marketing.
The learning was especially welcomed by Nari Lulla (MBA 1987), who appreciated being able to get clients coming to him rather than him having to participate in outbound techniques such as cold calling. “Now, with digital marketing, potential clients come to you,” he explained. “It’s good as I never liked to push people.”
Richard Hoon (NUS-HEC MBA 2013) was in full agreement. “We do marketing globally but more on the traditional methods. This topic is interesting for me. We are looking for extra avenues to market ourselves, so wha t we are learning here will help.”
Even alumni who could not be present made sure they didn’t miss out on the learning, as attendee Amresh explained: “My boss is an alumnus not me. He saw the ad for the event and sent me to see what I can learn on this new topic to apply to his business.”
Emcee for the evening Willie Wee Ye Chiang (BBA Hons 2014) led a lively Q&A session following the insightful presentations. This session drew some interesting questions including whether the digital approach works in Asia, particularly within the more conservative Japanese culture. To this Eugene advised that the beauty of digital marketing is that things don’t have to be implemented to full scale: “You can test the waters first and see what can be accepted before you scale up.”
Alumni left the event richer for the learning and the opportunity to make new connections, as May Zhou (MBA 1999) aptly summed up: “I always like to support the school by attending such events. I like what GANO is doing with this Mind My Business series of events. It’s needed to support businesses.