Date: Tuesday, 15 March 2016
Time: 6:30 pm
Venue: Folks Collective, China Square Central
Following a successful NUS BizConnect Networking Dinner in January, NUS Bizad Club and the Global Alumni Network Office (GANO) jointly organised a second dinner on 15 March 2016, this time for those in the marketing industry. The event brought together over 60 current undergraduate students and alumni for an evening of networking over a sumptuous buffet dinner.
To facilitate the sharing of insights and networking between alumni and students, attendees were assigned tables in a total of three rotations. Throughout the evening, the restaurant was filled with conversation and even laughter as both students and alumni freely shared their industry experiences and insights with each other.
Some students, such as Gan Chin Boon, saw the event as an opportunity to find out more about the industry. “I’m still in Year 1 and I’m exploring various career paths,” he explained. “I want to find out more about marketing and see if I’m suited for the industry.”
Others, keen to enter the marketing industry after graduation, were particularly excited to meet seniors who had been there and done that. Year 1 student Ong Kah Jing, who runs his own knowledge sharing start-up, shares: “I want to use the opportunity to find out more about the industry and to see how I can apply this to the way I develop my career and run my own start-up.” Year 4 student Angela Lee, a former digital marketing agency intern, agrees: “I’m in my final year, so I see this as a way to explore my career options and get to know more people in the industry. I’m interested to find out how companies get their products to consumers and to see what marketing channels they use to achieve this.”
The invited alumni delivered with aplomb, enthralling students with their stories, insights and learning experiences. Regional brand manager Ritchie Goenawan (BBA 2010) was one of them, captivating his listeners with his tales of Vietnamese village life, which he experienced while on a work trip. “It sounds clichéd, but your job can really make a difference in many people’s lives,” he said, describing how one of his marketing campaigns made a huge impact in the lives of poor Philippine families.
Some alumni shared that they too had much to learn from the students. Kelvin Ling (BBA 1990) explained: “Certain things we learnt back then have since become obsolete. It’s great to learn new things from the students.” Maurice Tan (BBA 1991) has the same sentiments: “It’s interesting to see how NUS Business School has progressed over the years and to connect with the next generation of students and different generations of alumni. It’s like my own mini consumer research project!”
All in all, it was an educational yet fun-filled evening for the attendees who gained new insights into the industry and made many new friends. Many looked forward to more of such networking sessions in the future. “The alumni’s stories gave me a first-hand glimpse into the marketing industry,” shares Nicole Lee, a Year 3 student and former marketing intern. “I’d love to attend similar events next time.”
NUS BizConnect committee is part of the NUS Bizad Club, the core student body representing all undergraduates pursuing the BBA and BAC degree in NUS Business School. With GANO support, BizConnect organises 3-4 industry-related networking dinners which are typically held off-campus (usually in the CBD area). These events aimed at bringing together and connecting alumni from different industries, and at the same time, providing opportunities for our alumni to share their experience with current undergraduate students. Both alumni and students will benefit from the exchange of market information and industry trends.
If you are interested to volunteer as one of our Industry Alumni Reps and be part of the organising committee, do contact Hamidah (GANO) for more information.