The NUS Business School Alumni Association (NUSBSA) is proud to announce the appointment of a new President – Sonny Yuen (BBA 1985). As one of the inaugural members of NUSBSA, which was formed in 2000, Sonny was elected as a board member in 2002.With his passion and dedication, he was appointed Vice President in 2009, a position he has held for the last five years. Now, as he takes on this new role, it is time for him to take the lead and steer the NUSBSA to greater heights.
One of the first things Sonny hopes to achieve as President is to ramp up the membership numbers. However, this is a challenge as participation is voluntary and not every alumni signs up as a member of the association. To tackle this, Sonny will adopt a different strategy on understanding the 80/20 rule and focus on the 20 per cent of alumni that could become active members.
For a start, he is exploring different ways to communicate the values and benefits of being a member to attract alumni. He hopes to achieve this by inviting non-members to join in activities organised by the association such as interest groups, business trips, members’ night and golf events. “As President, I will continue to support NUSBSA’s existing initiatives to drive membership of fresh graduates,” shares Sonny.
Another area he is focussing on is bringing up the number of female members and accountancy alumni. As such, Sonny will be organising more career guidance sessions and networking events. He also wants to increase community involvement to help the poor and needy through events such as the Bizad Charity Run. Through these initiatives, Sonny is confident that he will be able to boost membership to form a stronger and closer NUSBSA community.
“I thank NUSBSA for giving me the opportunity to make a difference,” said Sonny. “More importantly, I extend my heartfelt thanks to outgoing President Simon Phua (BBA Hons 1985) for all the hard work he has put in during his term and for his continued support.”